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Social Impact

Social Impact

Magic Box - Supporting under privileged children across India.

In our endeavour to contribute towards the betterment of society, we at Jet Airways are proud to support Save The Children India with our unique Magic Box program.

A first of its kind in-flight collection program launched by an Indian airline, the Jet Airways Magic Box was launched on Jan 7, 1997. Guests onboard our flights contribute through an envelope placed in the seat pocket, which is then put in the Magic Box attended by our cabin crew. This fund raising initiative has changed the course of thousands of lives, and continues to spread more smiles everyday.

Save The Children India is a not-for-profit organization that envisions India as a child-friendly nation. Founded in 1988 by the Late Mrs Vipula Kadri, the award-winning NGO has touched the lives of thousands of women, children & their families. With interventions in the realms of education, health, women's empowerment + advocacy, and vocational training, Save The Children India is committed to preventing exploitation and all other forms of discrimination of vulnerable women and children, and empowering them to lead a life of dignity, self-respect, and independence.

This is a story about a partnership that truly provides thousands of children with wings to scale new heights and conquer what seems unattainable. The Jet Airways Magic Box program is an initiative in the right direction, and is implemented on all flights across our domestic network. The program directly impacts education by providing children the tools they need to grow into healthy individuals and contributing members of the society.

This year, we're delighted to celebrate 20 years of this partnership, one that embodies the spirit of hope, change and gratitude.

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