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Social Impact

Social Impact

Jet Airways commenced its operations in May 1993. It is an airline that has pioneered concepts like Through-Check-in, City Check-in, Web and Kiosk check-in, SMS check-in, automated tickets at travel agency locations, e-ticketing, JetMobile and the unique five-tier frequent flier programme JetPrivilege in India.

As an Indian Corporate Body, Jet Airways also recognises its responsibility to the Society and Nation. Consequently, in 1998 Jet Airways launched its Yellow Rose campaign. People are like roses, and like the flower they require friendship, warmth and caring. Jet Airways has striven not only to extend these qualities to its guests, but also to the country in times of crises or calamities.


‘Shrimad Rajchandra Gurukul’ explore world of aviation

Shrimad Rajchandra Mission Dharampur’s Love and Care programme has launched the “Expressions of Love” initiative, in conjunction with “Joy of Giving Week- India's Festival of Giving”, to spread the message of love and care. Amongst several other activities organized, one of them is Mumbai Darshan - a daylong city excursion for 170 students of a rural residential school called “Shrimad Rajchandra Gurukul” located in the village of Karanjveri, Dharampur.

It was a once in a lifetime opportunity for these rural students to visit Jet Airways’ aircraft maintenance hangar near the Chhatrapati Shivaji International Airport, Santacruz. The visit to the hangar was organised by JetSpark, an exclusive initiative of the airline to connect with its young travelers, in association with Shrimad Rajchandra Love and Care to open up the world of aviation to these children.

At a half-day event held at the airline’s hangar, the children were given an opportunity to explore a Boeing 737-700 aircraft parked in the hangar, spending more than three hours learning and understanding the working of the aircraft. The children were also shown the interior of the Jet Airways aircraft cockpit, the cargo hold, airline maintenance and landing gear operations. The children interacted with Jet Airways Engineers, Pilot and Cabin Crew. They also observed the landing and take off of various planes at the Airport. The children were later taken for a visit to the engine, structure, brake & wheel and seat shops, with this educational excursion by the engineers providing the children with rich insights into airline maintenance and operations.


Blood Donation Camp

Jet Airways, India's premier international airline will organize a blood donation camp on Friday, May 09, 2008 from 1230 hours to 1700 hours at the Jet Airways Ahmedabad City Office in association with Prathama Blood Centre. The Staff and Management of Jet Airways will participate in this noble cause.

Prathama Blood Centre, India's largest & most modern blood centre is a non-profit organization recognized by the Indian Central and Gujarat State Government, who will arrange for a mobile van to be parked at the Jet Airways' Ahmedabad City Office for the blood donation camp.

Jet Airways, has received strong support from the Travel Trade community. Mr. Kalpesh Shah (Chairman of TAAI Gujarat Chapter) has consented to be present at the blood donation camp. Blood donors will receive a tote bag, snacks and beverages, courtesy Prathama Blood Centre.

Radio City, Times of India and Ahmedabad Times are taking the initiative to impart awareness of this blood donation camp.

Commenting on this initiative, Mr. Wolfgang Prock-Schauer, CEO, Jet Airways, said, "Jet Airways is delighted in associating with this worthy cause. The airline always endeavours to be a socially responsible corporate body, and this initiative is a step in that direction."


Relief efforts in Jammu & Kashmir

Jet Airways launched its inflight collection programme the 'Magic Box' in association with the NGO Save the Children India (STCI) on January 7, 1997 for relief efforts in the aftermath of the earthquake in Jammu & Kashmir.

This unique inflight charity collection has contributed over Rs.42.8 million till end April 2004. This fund has been utilised in development activities in remote Kargil, improvement of education and health care facilities in quake affected Osmanabad district in Maharashtra and in the fight against trafficking of women and child prostitution in the Indian Subcontinent.

Among the notable achievements of the Magic Box of Jet Airways is SPARSH (Sastur Project of Action Research Services through Hospital), which came into being at Sastur Village in Osmanabad district in Maharashtra after the terrible earthquake there. This is being run by the funds generated through Magic Box and extends advanced medical care to the inhabitants of almost 257 villages. Jet Airways' inflight collection has contributed significantly in running of the SPARSH, which makes available integrated, preventive, curative and rehabilitative health services to the earthquake victims of Latur and Sastur villages in Osmanabad District.

Jet Airways, carried more than 2,000 kilograms of relief material including blankets, milk powder and clothes for the use of affected people of Kaksar village in Ladakh, one of the worst affected regions on the border of the State of Jammu and Kashmir during the Kargil conflict. Kaksar along with the villages of Latur and Hunderma have been adopted by Save the Children programme under the activity titled K3 (Kaksar-Kargil-Kashmir) programme to rehabilitate the affected populace.

Other significant projects run by Save the Children, include pre-schools for the urban slum children in Mumbai and a special care centre for the mentally retarded and hearing impaired. Another unique project of Save the Children is to respond and build confidence among pregnant women who are HIV positive with a view to decreasing the infant mortality rate.

As a continuing effort through February and March 2001 all contributions by passengers to Jet Airways' unique inflight Magic Box collection were directed through Save the Children organisation to the benefit of children rendered homeless and orphaned by the Gujarat quake.


Relief efforts in the aftermath of the Tsunami

The trail of death and destruction that the Tsunami Disaster left across South and South East Asia on December 26, 2004 is unparalleled in the annals of modern world history. In India, Tamil Nadu, Pondicherry, Andhra Pradesh, Kerala and the Andaman & Nicobar Islands, which bore the brunt of the killer waves, thousands have died and still many others have been uprooted from homes and livelihood.

In the immediate aftermath of the tragedy Jet Airways has operated special relief flights to Port Blair from Chennai and Kolkata to enable speedy evacuation of stranded residents and tourists.

In addition to the ongoing relief efforts, to enable evacuation of the needy residents of the Andaman & Nicobar Islands to the mainland, Jet Airways offered a 50 per cent rebate on 30 seats in the Economy Class of its daily flight from Port Blair to Chennai.

Over 1,600 stranded residents and tourists on the Islands were evacuated from Port Blair on the 18 flights, which Jet Airways operated from Port Blair to Chennai and Kolkata from December 26 until December 31, 2004.

Additionally, Jet Airways is uplifting 2,500 kilos of relief cargo everyday, comprising of packaged water, clothing material, foodstuffs and medical supplies for urgent despatch to Port Blair and Colombo in Sri Lanka from Chennai. Over 140,000 kilos of relief cargo sent by Governmental agencies and recognised voluntary agencies in different parts of India have already been flown to the Tsunami-ravaged archipelago and the Island Nation of Sri Lanka.

Jet Airways waived cancellation charges for tickets issued for travel on Chennai-Port Blair-Chennai and Chennai-Colombo-Chennai sectors. Tickets issued separately on domestic sectors in conjunction with onward journey on these routes were also entitled to this benefit.

Jet Airways has contributed Rs.50 lakhs to the Prime Minister's Relief Fund for rehabilitation of the Tsunami victims of India. The Airline has also made a contribution of USD 55,000 for similar efforts in the Island Nation of Sri Lanka to the President's Relief Fund.Additionally, approximately 7,000 employees of Jet Airways have contributed one day's salary for relief efforts of the Tsunami victims of the coastal areas of India.


Relief Efforts for the Gujarat Earthquake

The January 2001 earthquake in Gujarat was a catastrophe of enormous proportions. The devastation besides leaving thousands dead or injured also uprooted many. Jet Airways set up 750 temporary shelters for over 700 families of Ramvav village in Rapar Taluka of Kutch district in the quake-devastated Gujarat as part of a massive rehabilitation programme.

This ambitious relief and rehabilitation effort was undertaken with active support from the French aircraft manufacturer Avions de Transport Regionale (ATR) and the NGO Nivara Hakk Suraksha Samiti (NHSS), which has vast experience in social organisation and housing.

Jet Airways and ATR together committed nearly Rs.5 million for this project.

Ramvav, located 350 km north-west to the State capital Ahmedabad and a further 115 km from Bhuj Airport, has a total population 5,000 consisting of Ahire, Jadeja, Rabari, Harijan, Kholi, Pawa, Wagri and Darbari communities. The severely affected village reported over 50 calamities during the January 26 earthquake.

A joint team comprising of experts from Jet Airways and NHSS toured several villages in the state in the immediate aftermath of the quake before finally deciding on Ramvav - a remote village along the Rann of Kutch - for rehabilitation.

Subsequently, a detailed social survey was organised to establish a close relationship with the quake-affected populace as well as to involve its participation in the project.

Nearly 50 volunteers from Mumbai worked together with the villagers for ten weeks to set up temporary, quake-resistant accommodation for Ramvav and tented hostels for staff and students of three schools in the nearby Nilpar, also in Kutch district.

Ramvav was a part of Jet Airways' commitment to enhance relief efforts in beleaguered Gujarat since January 27, 2001 when it became the first private airline to land in ravaged Bhuj the very next day after the devastating earthquake with doctors, paramedics, and medical and relief supplies. A Crisis Coordination Committee headed by Jet Airways Vice President, Support Services was constituted in the wake of one of post-independent India's unprecedented calamities to monitor operation of special flights.

The 15-ft X 10-ft tents set up to provide accommodation to the quake affected people, comprised of a pre-fabricated steel structure that could be assembled in a matter of an hour and a half. The roofing was double layered with the inner layer made of bamboo mats and the top covered with mud-coated tarpaulin. This combination provided insulation against the extreme temperatures of the Kutch region. A door was provided in the front part with provision for ventilation in the rear.

Well-known Indian architect P.K. Das designed the tents, with active involvement of Mumbai based Council of Architecture. The cost of each tent, including transportation and installation, was Rs.6,500.

Fabricated in Mumbai and Ahmedabad, the tents were designed so that they did not require a change of canvas for two years. Designed to provide shelter till the villagers were able to reconstruct their homes, these tents will also serve as emergency shelters during any future calamity. In brief, this also constituted building up of a bank of emergency shelters in a region prone to cyclones and earthquakes. Jet Airways, therefore, considered this as an investment for the future too. Alternatively the tents can also be used as storage or cattle sheds once the villagers have moved to their reconstructed homes.

Between January 27 and February 4, 2001 the airline, apart from the daily Mumbai-Bhuj-Mumbai flights, operated seven additional flights to facilitate transportation of relatives of victims and representatives from relief organisations to reach Bhuj, and also carried over 60 tonnes of relief cargo including foodstuffs, blankets, medicines and rescue equipment. All flights operated with a full complement of passengers and cargo.

Jet Airways cargo offices through its route network were instructed to accept all relief material from recognised governmental and non-governmental agencies for urgent despatch to Gujarat. The relatives of the victims carried relief material and no excess baggage was charged towards the same.

Also, the over 4,000 employees of Jet Airways voluntarily contributed a days' salary for the month of February 2001 for rehabilitation of Gujarat victims.


Magic Box - Contribution to Osmanabad and Kargil

Jet Airways launched its inflight collection programme the 'Magic Box' in association with the NGO Save the Children India (STCI) on January 7, 1997.

This unique inflight charity collection has contributed, over Rs. 65,84,668 till end-June 2006. This fund has been utilised in development activities in remote Kargil, improvement of education and health care facilities in quake affected Osmanabad district in Maharashtra and in the fight against trafficking of women and child prostitution in the Indian Subcontinent.

Among the notable achievements of the Magic Box of Jet Airways is SPARSH (Sastur Project of Action Research Services through Hospital), which came into being at Sastur Village in Osmanabad district in Maharashtra after the terrible earthquake there. This is being run by the funds generated through Magic Box and extends advanced medical care to the inhabitants of almost 257 villages. Jet Airways' inflight collection has contributed significantly in running of the SPARSH, which makes available integrated, preventive, curative and rehabilitative health services to the earthquake victims of Latur and Sastur villages in Osmanabad District.

Jet Airways, carried more than 2,000 kilograms of relief material including blankets, milk powder and clothes for the use of affected people of Kaksar village in Ladakh, one of the worst affected regions on the border of the State of Jammu and Kashmir during the Kargil conflict. Kaksar along with the villages of Latur and Hunderma have been adopted by Save the Children programme under the activity titled K3 (Kaksar-Kargil-Kashmir) programme to rehabilitate the affected populace.

Other significant projects run by Save the Children, include pre-schools for the urban slum children in Mumbai and a special care centre for the mentally retarded and hearing impaired. Another unique project of Save the Children is to respond and build confidence among pregnant women who are HIV positive with a view to decreasing the infant mortality rate.

As a continuing effort through February and March 2001 all contributions by passengers to Jet Airways' unique inflight Magic Box collection were directed through Save the Children organisation to the benefit of children rendered homeless and orphaned by the Gujarat quake.


Eco-friendly Napkin Cords on Première Class

Jet Airways has engaged the services of Shraddha Charitable Trust - a registered NGO who train and provide post school vocation to their mentally challenged and autistic young wards.

The airline has chosen and placed bulk orders for one of the Trust's in-house products - a napkin cords made of jute, exclusively for their Première Class service on their long-haul international flights to London on board the Airbus 340-300 E aircraft.

While being eco-friendly, the fabrication of this Napkin Cord entails100% involvement of both high and low performing students. Jet Airways is proud to be associated with Shraddha, and to be able to showcase and support the skills of these special children.

Proceeds from sales of these products form a stipend for their special employees. This helps to generate a sense of fulfillment and self reliance for these children.

Special employees are taught to master simple skills like pasting, folding, assembling, e.t.c. These skills are then applied by these special employees to create eco-friendly innovative products made from jute, bamboo, dried leaves e.t.c. and are sold through NGO fairs and exhibitions.

Since inception, Jet Airways has been participating in community building and lending support to various NGOs, as part of an on-going programme of Corporate Social Responsibility.


Magic Box -Jet Airways' In-flight Collection Programme

Jet Airways launched its in-flight collection programme the 'Magic Box' in association with the NGO Save the Children India on January 7, 1997. This fund-raising programme for Save the Children India is unique to Jet Airways, and is implemented on all its flights in the airline's domestic network, thereby allowing its guests to participate in this noble cause.

Guests can contribute onboard through Cash / Cheque or Credit Card in the Save the Children India envelope placed in the seat pocket or could request the crew for the same and put it in the Magic box brought around by our Cabin Crew. Jet Airways does not take any responsibility towards issuing receipt. The receipt will be provided by Save the Children India if the contact details are mentioned on the envelope.

Save the Children, include pre-schools for the urban slum children in Mumbai and a special care centre for the intellectually impaired and speech and hearing impaired. Another unique project of Save the Children is to respond and build confidence among pregnant women who are HIV positive with a view to decreasing the infant mortality rate.

For further information kindly contact Save the Children India - +91 22 2652 0601 / 04.


Other Activities

Every year, Jet Airways, together with various NGOs organises one or two "Flights of Fantasy" for the underprivileged children. Under this unique initiative, children belonging to underprivileged sections of Society are initiated into the world of aviation through special dream flights. Together with NGOs, corporate partners are also involved. Jet Airways has conducted several such flights at Mumbai and Chennai.

With effect from July 2005, Jet Airways commenced operating military charters for the Indian Army to transport troops to Thoise to facilitate the travel of military personnel stationed in Siachen.

On January 15, 2006, a team of 30 Jet Airways employees participated in the Standard Chartered Mumbai Marathon 2006 to raise funds for the children of 'Magic Bus' an NGO, that uses sports to change the lives of the city's most at-risk children. As an Indian operator, Jet Airways would be proud to be of service to the country in any other manner if necessary.

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