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Social Impact

Social Impact

Involvement in areas of social service and community development

With its first flight in May 1993, Jet Airways has come a long way to becoming one of the fastest growing airlines in the world. As India’s premier international airline Jet Airways today operates to 48 destinations daily. The airline has one of the youngest fleet with an operating a mix of state-of-the-art Boeing 777-300 ERs, Airbus 330-200s, Next-Generation Boeing 737s and ATR 72-500/600 aircraft.

As an Indian Corporate Body, Jet Airways recognises its responsibility to Society and the Nation. Corporate Social Responsibility hence forms an inherent part of our business at Jet Airways aiming at engaging employees and patrons alike in sustainable community service and sensitizing them to the alternative realities of society.

In 1998 Jet Airways launched its Yellow Rose campaign. At Jet Airways we believe our guests are like roses, and just like the flower, our guests require nurturing friendship, warmth and care. Jet Airways has thus striven not only to extend these qualities to its passengers, but also to the country in times of crises and calamities.

Our involvement in several projects at grass-root level are designed to add value to the lives of the under privileged and the programs give them access to basic resources for health, education and a life of dignity.

Magic Box –Jet Airways’ In-flight Fund Collection Programme

Jet Airways launched its in-flight collection programme called ‘Magic Box’ in association with the non-governmental organisation-NGO Save the Children India (STCI) on January 7, 1997.

This fund-raising programme for STCI is unique to Jet Airways, and is implemented on all its flights in the domestic network. Jet Airways raises substantial funds every year and these proceeds are utilised for relief work involving natural calamities such as earthquakes as well as education and healthcare for the underprivileged children and women empowerment. It also contributes significantly in the fight against trafficking of women and children.

Other significant projects run by Save the Children India, include pre-schools for the urban slum children in Mumbai and a special care centre for the differently abled and hearing impaired.

Save the Children India also plays a pivotal role in supporting pregnant women, especially those who are HIV positive with a view to reduce infant mortality rate in the country.

Among the notable achievements of the ‘Magic Box’ of Jet Airways is an initiative known as SPARSH (Sastur Project of Action Research Servicesthrough Hospital). The initiative was implemented at Sastur Village in Osmanabad district in Maharashtra after the terrible earthquake there in 1993. Under this programme, Magic Box funds are extended to the people of more than 250 villages in the region. Its aim is to provide preventive and rehabilitative health facilities to the areas affected by natural calamities.

Jet Airways crew make frequent visits to schools and institutions run by STCI to interact with the children, play games with them, help them read and colour but most importantly bring a smile on their faces.

Women Empowerment

Every year Jet Airways celebrates International Women’s Day commencing March 08th, to salute independent woman and her continuous struggle for an equitable social milieu to live and work in. To commemorate this event, an in-flight fund raising drive is organised on board from the 8th of March for a period of three weeks and the funds collected are donated to select NGOs working primarily for the upliftment and empowerment of underprivileged women. Some of the NGOs supported are Mukhtangan, Saahas, Mijjwan Welfare Society, Seva Sadan Society, Prem Seva Mahila Mandal, Nanhi Kali, Apne Aap Women Worldwide, Navjeet Community Centre, and Rajiv Gandhi Mahila Vikas Pariyojana, Smile Foundation amongst others

Flights Of Fantasy

Jet Airways takes pride in celebrating Children’s Day on November 14th every year. Together with various NGOs and select corporate houses, Jet Airways organises “Flights of Fantasy” for underprivileged children. Under this unique initiative, children are introduced to the world of aviation, which is both informative and an educational experience for them. Jet Airways has conducted several such flights in Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata and Delhi. Save the Children India, Saahas, DEEDS, Aseema, Cancer Aid and Research Foundation, Kalyandeep School, Mukhtangan, A.K.Munshi Yojna, Karunasharan, Shrimad Rajchandra Love & Care, Teach for India, YouWeCan, SDMC Primary School are amongst some of the NGOs supported under this initiative.

Joy Of Giving Week

Jet Airways in association with Shrimad Rajchandra Love and Care celebrated the Joy Of Giving Week 2011 on October 08, 2011 at the Jet Airways Hangar in Mumbai to spread the expression of joy amongst the less privileged.

180 students of a rural residential school called 'Shrimad Rajchandra Vidyavihar' located in the tribal village of Tamacchadi, Dharampur travelled to Mumbai on what was their very first train ride. The students were welcomed at the Jet Airways Hangar and were welcomed by the Pilots, Engineers and Staff of Jet Airways. They were given a guided tour as well as a simple explanation of the functioning of an aircraft followed by a special visit to the cockpit and an interactive session with the pilots and engineers.

In November 2015 during the festive season of Diwali, Jet Airways employees across the network, contributed in kind and in cash for a selection of charitable institutions. Collection points across 6 metro cities were set up and the initiative had an overwhelming and enthusiastic response from our staff.

Relief Work During Natural Calamities

The Gujarat Earthquake

The devastating earthquake that hit Gujarat in January 2001 left several thousand dead and many injured and homeless. Jet Airways set up 750 temporary shelters for over 700 families of Ramvav village in Rapar Taluka of Kutch district in the quake-devastated Gujarat as part of the massive rehabilitation programme.

Jet Airways collaborated with the French aircraft manufacturer Avions de Transport Regionale (ATR) for this relief work. Jet Airways together with ATR donated Rs. 50 lacs for this project and the rehabilitation work was executed by the NGO Nivara Hakk Suraksha Samiti (NHSS) involved in social work and housing.

First a joint team comprising of experts from Jet Airways and NHSS toured several villages in the Kutch region in the aftermath of the earthquake and selected the village of Ramvav – a remote village along the Rann of Kutch – for rehabilitation.

Subsequently, nearly 50 volunteers from Mumbai worked together with the villagers for ten weeks to set up temporary, quake-resistant accommodation for Ramvav villagers and tented hostels for staff and students of three schools in the nearby Nilpar, also in Kutch district.

Jet Airways’ became the first private airline to land in ravaged Bhuj the very next day after the devastating earthquake with doctors, paramedics, and medical and relief supplies. Over 4,000 employees of Jet Airways voluntarily contributed a days’ salary for the month of February 2001 for rehabilitation of Gujarat victims

The airline, apart from the daily Mumbai-Bhuj-Mumbai flights, operated seven additional flights to facilitate transportation of relatives of victims and representatives from relief organisations to reach Bhuj, and also carried over 60 tonnes of relief cargo including foodstuffs, blankets, medicines and rescue equipment.

The Tsunami Disaster

The Tsunami disaster that occurred on December 26, 2004 across in South India and South East Asia shocked the world with its intensity and devastation it caused.

Five of India’s southern states namely Tamil Nadu, Pondicherry, Andhra Pradesh, Kerala and the Andaman & Nicobar Islands were also hit by the Tsunami waves leaving hundreds of people dead.

Jet Airways contributed Rs.50 lakhs to the Prime Minister’s Relief Fund for rehabilitation of the Tsunami victims of India and also donated approximately USD 55,000 for similar efforts carried out in Sri Lanka to the President’s Relief Fund.

Jet Airways operated additional flights to Port Blair in the Andaman and Nicobar Islands from Chennai and Kolkata and offered special discounts to facilitate speedy evacuation of stranded residents and tourists.

Additionally, approximately 2,500 kilo grams of relief cargo was flown out every day, comprising of packaged water, clothing material, foodstuffs and medical supplies to Port Blair and Colombo in Sri Lanka from Chennai. Furthermore, approximately 7,000 employees of Jet Airways also contributed their one day’s salary for relief efforts of the Tsunami victims of the coastal areas of India.

Jammu and Kashmir Earthquake

The earthquake of October, 2005 in Jammu and Kashmir left the local population not only homeless but also in dire need of medical attention and rehabilitation. Jet Airways flights carried more than 20,000 kilo grams of relief material to the affected area. The relief cargo included basic essentials like blankets, tents and essential drugs amongst others.

Doctors were also flown gratis into the quake affected areas by Jet Airways.

Flash floods in Leh

In August 2010, Jet Airways mounted additional flights to Leh, in the wake of the havoc and destruction caused by the flash floods in the region. Jet Airways operated additional flights to transport stranded passengers, carried relief material to be used by Government agencies and NGOs active in relief work.

Uttarakhand Floods

In the wake of the floods at Uttarakhand, at the very onset, Jet Airways offered a 100% waiver of cancellation/rebooking/re-issuance charges on tickets of stranded passengers to/from Dehradun. Over and above this, a 100% free waiver for daily movement of 50kgs relief material from Delhi to Dehradun was offered, as also carriage of cargo approximately 10 tons of relief material from Hyderabad to Dehradun, free of cost.

In a touching gesture, Jet Airways’ our employees made personal contributions -Cabin Crew Blossom Fernandes from Bangalore base collected 30kgs of relief material and donated it to the Azim Premji foundation who were chartering planes and trucks to transport relief material. The Jet Airways Dehradun team donated a 100kgs of relief material at one of the relief camps (Parmarth Ashram) in Rishikesh.

Floods in Jammu & Kashmir

In the wake of the devastating floods in Jammu & Kashmir, Jet Airways flew relief material into Srinagar on its daily Delhi – Srinagar service without any extra charge. The airline was in constant touch with a number of NGOs and worked closely with them to ensure the upliftment and correct distribution of relief material for the flood affected people of Kashmir. Jet Airways received requests for carriage of nearly 5,000 kgs of relief material such as tents, blankets, food grains medical supplies and the same is being fulfilled.

Jet Airways’ operated an additional Boeing 737 non-scheduled flight from Leh to New Delhi to evacuate 133 stranded passengers in Leh. This is in addition to the existing daily service operating to Leh from New Delhi.

The Jet Airways family has always been committed to ensure the safety and wellbeing of people affected by natural disasters.

Kathmandu, Nepal Earthquake - 2015

Jet Airways today carried 2600 kgs of relief material to Kathmandu as part of its effort to assist the relief operations following the devastating earthquake in Nepal. The relief material comprised medical equipment, surgical suits, tents, food and water.

Jet Airways operated several flights to Kathmandu– from both Delhi (9W 264 and 9W 262) and Mumbai (9W 266). Jet Airways has flown back over 1500 people on its flights from Kathmandu to India.

Jet Airways waived off freight charges for shipment of relief material on board its flights to Kathmandu.

Floods in Chennai regions, Tamil Nadu – (2015)

Jet Airways India Ltd partnered with ActionAid India, Uday Foundation and Max Hospitals to provide immediate relief in Tamil Nadu to those affected by the devastating floods. Relief material was transported from all metros on a FOC basis for a period of 30 days. Three doctors from Uday Foundation were flown on gratis tickets to assist in ground medical emergencies and medicines from Max Hospital were transported free of charge as well.

Apart from immediate emergency relief, Jet Airways and ActionAid India have patterned together to reach out and rebuild the lives of flood affected communities in Chennai and Thiruvallur district in Tamil Nadu.

The immediate joint efforts by Jet Airways and ActionAid focused on providing food and essential items such as drinking water, health and sanitary kits, mosquito nets and repellents, clothing, utensils, sleeping mats, bed rolls, materials for temporary shelters, learning resources/stationary and in providing psycho-social support. Jet Airways staff volunteered for on-ground relief work and free transportation of relief material.

The long term relationship focused on rehabilitation, including recovery and development of the livelihoods, reconstruction and repair of damaged houses of over 2000 people. Jet Airways staff along with ActionAid India continues to work towards providing vocational skills training and employment opportunities to women from these communities for them to rebuild their lives.

Additional Activities

Running for Charity

Every year, Jet Airways employees participate in a number of marathons across the country to raise funds for children belonging to various NGO’s dedicated to working for women and children. With time this has now become a tradition at Jet Airways, with the number of employees running for charity, increasing with each passing year. Some of the noteworthy marathons employees take part in – Airtel Delhi Half Marathon, Standard Chartered Mumbai Marathon, DNA Pinkathon etc.

Green Initiatives

Shark Fin Ban

Jet Airways, was presented with the ‘2014 Henry Spira Humane Corporate Progress Award’ by Humane Society International. The award is in recognition and appreciation of the airline’s policy to enforce a ban on shipments of shark fins as cargo to curb the illegal trade of shark fins. Jet Airways has always been at the forefront in implementing best practices in the aviation industry. As a responsible corporate citizen, Jet Airways recognizes the universal concern with the conservation of sharks.

Jet Airways was the only Indian organization to be conferred the award in 2014.

Buckingham Palace Declaration

Jet Airways, signed the ‘Buckingham Palace Declaration’ and affirmed its support to the global fight against illegal wildlife trafficking. The declaration was signed by Jet Airways 9April13, 2016),in the presence of His Royal Highness Prince William, Duke of Cambridge, during the Duke and Duchess of Cambridge’s visit to New Delhi. By becoming a signatory to the United for Wildlife (UFW) International Taskforce on the Transportation of Illegal Wildlife Products, Jet Airways becomes one of the few airlines in Asia Pacific to join the initiative.

Fuel Conservation

The Jet Airways Group persistently strives to optimize operations related measures on the ground and in the air, and to make the flight processes more efficient in order to reduce fuel consumption and thus CO2 emissions. The five pillars of the Group’s green aviation strategy are:

  • State of the assets : State and configuration of aircrafts, which includes the airframe and the engines, impacts fuel consumption. Engine washing is done regularly to maintain the engine efficiency at high level and the airframe is maintained immaculate to minimize the aerodynamic drag.

  • Policies and preparation for flights : Regular audit of operating and flight preparation policies is undertaken to optimize fuel consumption. Specific initiatives pertain to operating weight reduction, optimum fueling for the mission – without compromising the safety of the operations, and operating policies encompassing all the phases of flight operation, viz., dispatch, pre-flight, Taxi out, departure, climb, cruise, descent, hold, approach, landing, and Taxi in. Jet Group utilizes latest flight techniques and systems that reduce fuel use. One kilogram weight reduction on a Boeing 737 aircraft of the Group reduces annual CO2 emissions by 15000 kilograms.

  • Crew training : Sensitization of Crew through regular training and feedback on fuel optimization potential is undertaken. Opportunities to reduce fuel consumption are brainstormed.

  • Post Flight Analysis : Post flight analysis verifies the impact of various policies and initiatives undertaken to reduce fuel consumption and serves as dynamic feedback in the fuel optimization endeavor.

  • Technology infusion : Technology infusion is done in areas which are found to have high potential for reduction in fuel consumption. Such areas cover all the facets of operations, for example, flight planning, winglets, airframe and engine performance improvement packages etc.

The Jet Airways Groups’ impact on climate change is due mainly to CO2 emissions generated by its aircraft engines. The Group has implemented its Action Plan, the focus of which is renewal of its fleet. Fleet modernization programme ensures that the Group’s aircrafts are as technologically advanced and fuel efficient as feasible.

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