March 28, 2011
Mumbai, March 28, 2011: Jet Airways, India’s premier international airline today enhanced its social media presence to the popular networking sites of LinkedIn and foursquare. These initiatives are part of the airline's strategy to actively reach out to a larger cross section of guests and engage with them on a real time basis through these social media platforms.
Recently, Jet Airways became the first Indian operator, to have a presence on foursquare, a location-based mobile social networking application. Guests may create an account on foursquare and follow Jet Airways by visiting http://foursquare.com/jetairways. This will allow guests to pick up interesting tips and offers from the airline at various locations such as airport lounges, counters, offices, etc using their mobile phones. Jet Airways also plans to leverage the foursquare platform by utilizing a wide set of tools such as virtual badges to engage and retain its guests.
In a similar initiative, Jet Airways has also created a Company page on the extremely popular LinkedIn, the world’s largest professional network with more than 90 million members in over 200 countries and territories. Jet Airways is the first airline in India to showcase its products on LinkedIn, keeping guests updated with the latest initiatives and additional services to enhance their travel experience. The LinkedIn initiative will help make the airline an integral part of our guests’ travel plans and also increase awareness among individuals who seek to experience its services. To connect with Jet Airways, guests may simply log in to their personal LinkedIn accounts and search for Jet Airways under the Companies tab.
Jet Airways has also achieved yet another milestone in the social media space with the addition of over one lakh fifty thousand fans on Facebook, which is arguably the largest and most influential social networking website in the world. This achievement is significant as it bypasses fan figures of some of the top carriers in India and globally, within the social media space. Incidentally, Jet Airways launched its Facebook community (www.facebook.com/jetairways) on January 19, 2010 with the intention of providing guests with real-time news updates about flight schedules, new guest programmes, route additions, services and special offers etc. Another objective was to engage members by asking them to share their experiences and inviting their suggestions.
According to Sudheer Raghavan, Chief Commercial Officer, Jet Airways, “Jet Airways has been a pioneer in the Indian aviation sector in terms of recognizing and harnessing the power of social media. LinkedIn, foursquare and Facebook have revolutionized the social media space and this is evident from the rapidly growing member community for Jet Airways. Reaching the one lakh fifty-thousand fan milestone stands testimony to the success of our company’s initiatives in actively reaching out to and engaging a large section of our customers. We actively focus to gather valuable feedback from guests on their experience with Jet Airways and strive to address any concerns raised by them. Going forward, we will continue to engage more of our members and will expand our presence through other tools in the social media space.”
For further details on Jet Airways’ social media initiatives, guests may log on to the airline’s website at jetairways.com. Alternatively, guests may visit m.jetairways.com from their mobile phones.About Jet AirwaysJet Airways currently operates a fleet of 97 aircraft, which includes 10 Boeing 777-300 ER aircraft, 12 Airbus A330-200 aircraft, 55 next generation Boeing 737-700/800/900 aircraft and 20 modern ATR 72-500 turboprop aircraft. With an average fleet age of 5.15 years, the airline has one of the youngest aircraft fleets in the world. Flights to 71 destinations span the length and breadth of India and beyond, including New York (both JFK and Newark), Toronto, Brussels, London (Heathrow), Milan, Johannesburg, Hong Kong, Singapore, Kuala Lumpur, Colombo, Bangkok, Kathmandu, Dhaka, Kuwait, Bahrain, Muscat, Doha, Abu Dhabi, Dubai, Jeddah, Sharjah, Riyadh and Dammam.About Jet Airways KonnectJet Airways' Konnect service operates on key domestic routes, and is designed to meet the needs of the low-fare segment with value-for-money fares. Jet Airways Konnect links seven major metros - Mumbai, Delhi, Chennai, Bengaluru, Hyderabad, Ahmedabad and Kolkata – with several destinations across India, operating over 170 flights daily. Konnect Select’ is a premium economy product introduced on certain Jet Airways Konnect flights. This new front cabin class features wider and more comfortable seats, with a 44-inch seat pitch. The services include complimentary in-flight reading material, a welcome drink, and complimentary hot meals on-board. About JetLiteJetLite is a subsidiary of Jet Airways India Ltd. and was acquired by Jet Airways in April 2007. Positioned as an all-economy, no-frills airline, JetLite operates a fleet of 19 aircraft, which includes 18 Boeing 737 series and 1 Canadian Regional Jets 200 Series aircraft. The airline flies to 27 domestic destinations and 1 international destination (Kathmandu), operating over 110 flights a day, on average.
Jet Airways, Jet Airways Konnect and JetLite have a combined fleet strength of 116 aircraft and operate over 500 flights daily.
© Jet Airways (India) Ltd.