November 22, 2012
MUMBAI: Jet Airways, India’s premier international airline, has emerged as the first Indian airline to add over one million fans on Facebook, arguably the largest and most influential social networking website in the world. The airline achieved this prestigious milestone in less than three years of the launch of Jet Airways Facebook community on January 19, 2010, at www.facebook.com/jetairways
This unique landmark is a result of various innovative initiatives undertaken to engage its fans and build a stronger bond with them. One such was the Up, Close and Social campaign which enabled its fans to get a glimpse of the real world of aircraft maintenance. This campaign successfully reached out to over 9 lakh Facebook users, thus increasing the social media presence of the brand. Aviation anagrams, travel polls, facts on aviation and behind the scenes videos of branding the aircraft fuselage with popular campaigns from leading brands have added to the buzz on its Facebook page. Apart from creating awareness about the brand across the globe, such initiatives on a regular basis have led to an increased engagement with its fans. To further create a more personalized connect with its global audience, the social media team also initiated language specific posts. The airline now also uploads aviation images and videos shared by fans on its official page.
Jet Airways is also actively present on other social media platforms including Twitter, LinkedIn, Flickr, YouTube, Foursquare and Pinterest.
According to Sudheer Raghavan, Chief Commercial Officer, Jet Airways, "Jet Airways has been a pioneer in the Indian aviation sector in terms of recognizing and harnessing the power of social media. We consider our fans as an integral part of the Jet Airways family and the main reason of our ever growing presence on such social media platforms is the fact that we engage and connect with them in a more personalized manner by understanding their needs and preferences. Reaching the one million fan milestone stands testimony to our belief in the mantra Listen, Engage and Respond, which has enabled us attain a competitive advantage in the social media arena."
For further details on Jet Airways’ social media initiatives, guests may log on to the airline’s website at www.jetairways.com. Alternatively, guests may visit m.jetairways.com from their mobile phones.
About Jet AirwaysJet Airways currently operates a fleet of 99 aircraft, which include 10 Boeing 777-300 ER aircraft, 11 Airbus A330-200 aircraft, 60 next generation Boeing 737-700/800/900 aircraft and 18 modern ATR 72-500 turboprop aircraft. With an average fleet age of 6.06 years, the airline has one of the youngest aircraft fleets in the world. Flights to 73 destinations span the length and breadth of India and beyond, including Abu Dhabi, Bahrain, Bangkok, Brussels, Colombo, Dammam, Dhaka, Doha, Dubai, Hong Kong, Jeddah, Kathmandu, Kuwait, London (Heathrow), Milan, Muscat, New York (Newark), Riyadh, Sharjah, Singapore and Toronto.
About JetKonnectA consolidation of the erstwhile JetLite and Jet Airways Konnect brands, the new JetKonnect service is a dedicated product designed to meet the needs of the low fare segment. JetKonnect will also offer guests a Premiere service on nearly all domestic routes. With its mixed fleet of Boeings and ATR aircraft with over 500 daily flights connecting 52 destinations across India, JetKonnect provides more flexibility and choice to its guests, making it India’s largest low fare brand. JetKonnect’s convenient schedules, reliable service and low fares promise to bring greater value and a seamless flying experience to our customers.
© Jet Airways (India) Ltd.