Jet Airways

Jet Airways innovates to allow brands to literally take to the skies as aircraft wraps – another first from India’s premier airline

‘Spot the Lumia’ and be a part of the exciting ‘Sky Party’ on board the Nokia Lumia branded Jet Airways aircraft

January 10, 2012

MUMBAI: Jet Airways, India’s premier international airline and Nokia’s partnered to unveil the country’s first aircraft wrap branded with the all new Nokia Lumia in Mumbai, today, with the “Amazing Everyday Campaign”. The campaign just got a little more amazing as it Branded entirely in the new Lumia’s colours, this virtual flying billboard – a Jet Airways Boeing 737 – 800 aircraft will sport the tile interface of the new Nokia smartphone on its windows, as well as inside the aircraft. The aircraft’s branding will also features the names of Nokia employees responsible for this mammoth marketing initiative, acknowledging their contribution to the Nokia Lumia launch in India. Nokia also announced an exciting consumer competition, ‘Spot the Lumia’, where lucky winners will get an opportunity to make it to the ‘Sky Party’ on this aircraft on January 20th.

In line with its history of unique firsts, Jet Airways – India’s premier international airline sought to innovate with the aircraft wrap and virtual billboard in the sky idea to allow brands greater opportunity to be present where it mattered. After all what could be more eye catching then a large aircraft coming in to land or take off with a brand being advertised on its entire fuselage. It is a medium that will surely catch the requisite eyeballs not only with Jet Airways guests, but the entire passenger population at any airport.

Mr. Manish Dureja, Vice President, Marketing at Jet Airways further added, “The aircraft wrap is like a flying billboard that allows you to take your brand to the skies quite literally. All of us at Jet Airways are immensely proud and happy to have innovated to create another opportunity for media buyers. We are happy to partner with Nokia Lumia as our launch customer and are certain Nokia will reach out to its target customers through this unique branding opportunity. We are confident that this unique media vehicle will leverage the power of innovative brand communication to a focused group of prospects and will deliver value for money to brand managers across India that will opt to take their brands to the skies in the months ahead.”

Mr. Viral Oza, Director – Marketing, Nokia, said, “The Amazing Everyday Journey has been designed to live and share the consumer’s everyday adventures. The Nokia Lumia branded plane with Jet Airways will surely brighten the day of its passengers with its vivid colours and execution. This has created a new marketing and consumer engagement benchmark.” He added, “We have created some amazing moments for our consumers since the launch of the Nokia Lumia range through the Lumia Taxi, flash mobs, flash cricket & luxury helicopter rides, and the Lumia aircraft will take the ‘amazing quotient’ of this campaign a little higher”

Nokia also announced the ‘Spot the Lumia’ consumer competition. To participate, consumers will have to spot the Nokia Lumia -- on the plane, or outdoor, at Nokia retail or even on TV -- and upload the picture onwww.facebook.com/nokiaindia. 50 consumers with the most innovative pictures will get to attend the amazing Sky Party on January 20th. The Sky Party will be a 2 hour extravaganza on board the Nokia Lumia Jet Airways flight with some amazing experiences for consumers. The aircraft will take off from Mumbai and will land back after the party.

The Nokia Lumia Jet Airways aircraft has already started its journey, as it flies across destinations in India from 1st January until 31st January, 2012.

About Jet Airways

Jet Airways currently operates a fleet of 101 aircraft, which includes 10 Boeing 777-300 ER aircraft, 12 Airbus A330-200 aircraft, 59 next generation Boeing 737-700/800/900 aircraft and 20 modern ATR 72-500 turboprop aircraft. With an average fleet age of 5.73 years, the airline has one of the youngest aircraft fleets in the world. Flights to 76 destinations span the length and breadth of India and beyond, including Abu Dhabi, Bahrain, Bangkok, Brussels, Colombo, Dammam, Dhaka, Doha, Dubai, Hong Kong, Jeddah, Johannesburg, Kathmandu, Kuala Lumpur, Kuwait, London(Heathrow), Milan, Muscat, New York (both JFK and Newark), Riyadh, Sharjah, Singapore and Toronto.

About Jet Airways Konnect

Jet Airways' Konnect service operates on key domestic routes, and is designed to meet the needs of the low-fare segment with value-for-money fares. Jet Airways Konnect links seven major metros - Mumbai, Delhi, Chennai, Bengaluru, Hyderabad, Ahmedabad and Kolkata – with several destinations across India, operating approximately 290 flights daily.

About JetLite

JetLite is a subsidiary of Jet Airways India Ltd. and was acquired by Jet Airways in April 2007. Positioned as an all-economy, no-frills airline, JetLite operates a fleet of 18 Boeing 737 series aircrafts. The airline flies to 27 domestic destinations and 1 international destination (Kathmandu), operating 123 flights a day, on average.

Jet Airways, Jet Airways Konnect and JetLite have a combined fleet strength of 119 aircraft and operate over 620 flights daily.