May 3, 2012
MUMBAI: Jet Airways, India’s premier international airline today announced that it would collaborate as the Airline Partner with Disney Channel's “Jet Set Go” summer campaign. The airline will wrap a Jet Airways Boeing 737 – 800 aircraft with popular Disney characters Mickey and Friends and will be flying competition winners to Hong Kong for a fun-filled trip to Disneyland.
The creative airplane wrap concept, a virtual “billboard in the sky” will be branded entirely in the “Disney Channel’s Jet Set Go” insignia and colours on its fuselage. The aircraft, with one-of-its-kind Disney exterior will be unveiled at a press event in Mumbai on July 9th, 2012. Beginning early July, the Disney Channel will also showcase the aircraft over an eight week campaign period.
“The aircraft wrap is a unique way to quite literally take one's brand to the sky,” said Mr. Manish Dureja, Vice President, Marketing - Jet Airways. “Disney’s focus on kids and families is finely aligned with our focus in catering to the needs of children and families in flight”, he added.
During the campaign period, an animated aircraft of Jet Airways with an artist’s rendition of the branding will also be seen on Disney Channel through May 2012. As the “Airline Partner” in this campaign, Jet Airways will fly 30 winners of this contest, selected by Disney Channel, along with their families to Hong Kong for a unique two day Disney experience.
“At the heart of Disney DNA is our passion for telling the world’s best stories and providing unique experiences for kids and families. We are pleased to work with Jet Airways to bring our fans this fabulous opportunity to experience Disney magic first-hand,” said Vijay Subramaniam, business head, Walt Disney Television International India.
In order to participate in Disney Channel’s Jet Set Go campaign, children will have to spot an animated Jet Airways aircraft which will appears on the Disney Channel throughout the campaign period. Children can then accumulate points each time they spot the aircraft by giving a missed call to a toll-free number flashing on the screen, absolutely free of cost. Children spotting the animated plane the maximum number of times will earn maximum points.
In line with its history of unique firsts, Jet Airways – India’s premier international airline sought to innovate with the aircraft wrap, a virtual 'billboard in the sky' idea to allow brands greater opportunity across its network. This campaign with Disney Channel follows Jet Airways’ successful partnership with Nokia Lumia displaying the country’s first aircraft wrap branded with the all new “Amazing Everyday Campaign”.
About Jet AirwaysJet Airways currently operates a fleet of 102 aircraft, which includes 10 Boeing 777-300 ER aircraft, 12 Airbus A330-200 aircraft, 60 next generation Boeing 737-700/800/900 aircraft and 20 modern ATR 72-500 turboprop aircraft. With an average fleet age of 6.04 years, the airline has one of the youngest aircraft fleets in the world. Flights to 76 destinations span the length and breadth of India and beyond, including Abu Dhabi, Bahrain, Bangkok, Brussels, Colombo, Dammam, Dhaka, Doha, Dubai, Hong Kong, Jeddah, Johannesburg, Kathmandu, Kuala Lumpur, Kuwait, London(Heathrow), Milan, Muscat, New York (both JFK and Newark), Riyadh, Sharjah, Singapore and Toronto.
About JetKonnectA consolidation of the erstwhile JetLite and Jet Airways Konnect brands, the new JetKonnect service is a dedicated product designed to meet the needs of the low fare segment. JetKonnect will also offer guests a Premiere service on certain select routes. With its mixed fleet of Boeings and ATR aircraft and 400 daily flights connecting 56 destinations across India, JetKonnect provides more flexibility and choice to its guests, making it India’s largest low fare brand.
JetKonnect’s convenient schedules, reliable service and low fares promises to bring greater value and a seamless flying experience to our customers.
Disney Channel India Disney Channel offers an unparalleled blend of quality Disney entertainment and distinctive, originally produced programs that kids love and families trust and enjoy. This includes Disney’s movies and series, sitcoms, family dramas and live action adventure stories. The channel’s multi-genre programming is designed to meet the under-served needs of India’s preschool, kids and family audiences. For more information on Disney Channel India, please visit http://www.disney.in/DisneyChannel.
Hong Kong Disneyland Resort Hong Kong Disneyland Resort offers immersive, unique Disney experiences for all families, generations and ages to enjoy. Hong Kong is one of only five locations in the world that is home to a Disney themed park and the many Disney characters that are beloved the world over, such as Mickey, Minnie, Donald, Stitch and Buzz Lightyear. Since the Grand Opening in September 2005, Hong Kong Disneyland has received more than 31 million Guests from around the globe. Through the unique product offering and the world-class service provided by the 5,000 strong Cast at the theme park and the two hotels, the Resort has received outstanding Guest satisfaction ratings and a range of awards from the hospitality and entertainment sectors.
Hong Kong Disneyland is dedicated to serving Hong Kong people through a wide spectrum of community services programs from helping those in need to encouraging the protection of the environment in the region. If you’d like to learn more about Hong Kong Disneyland Resort and enjoy the unique magical experiences it has to offer, visit the Resort or click on to www.hongkongdisneyland.com for more information.
© Jet Airways (India) Ltd.