Van Heusen is a premium lifestyle brand for men, women and youth. The brand embodies corporate fashion and reflects the current expression of elegance in today's context. Van Heusen believes that the design drivers for the brand are fashion and sophistication.
The brand covers all aspects of an individuals clothing needs, be it corporate wear, casual wear, party wear or ceremonial wear, Van Heusen in true sense is a complete lifestyle brand.
The core audience comprises professionals and corporate executives - men and women who are successful, focused, articulate, well-traveled and confident and have a sense of style about them. But they are not just caught up in being successful - they also have varied interests and passions and like to experiment with what every situation has to offer.