The Interpublic Group, has been awarded the Jet Airways/JetLite global advertising contract following a pitch that took place in Mumbai.

IPG will establish a new Indian entity’ Altitude”, to lead the business in India. The network will also be in charge of the international market needs of the brand. In India, “Altitude’ will operate as a special arm within McCann Worldgroup.

Commenting on the IPG appointment, Mr Sudheer Raghavan , Chief Commercial officer Jet Airways said, “Our communication needs have changed rapidly following our international expansion and hence we had to review our current communication process. We were satisfied with the work done by M and C Saatchi and as they have an understanding of   our business we will retain them to handle special projects”. 

About Jet Airways
Jet Airways is a formidable player in the Indian aviation market and is committed to setting world class standards of quality and service coupled with reliable and efficient operations across its network. Jet Airways currently operates a fleet of 84 aircraft and with an average fleet age of 4.30 years, the airline has one of the youngest aircraft fleets in the world. With 385 flights operated daily, its network spans 43 destinations across the length and breadth of India and its international network includes New York (both JFK and Newark) Toronto, Brussels, London (Heathrow), Hong Kong, Singapore, Kuala Lumpur, Colombo, Bangkok, Kathmandu, Dhaka, Kuwait, Bahrain, Muscat, Doha and Abu Dhabi, Shanghai and San Francisco.